What is TikTok? Finding a job, getting advice … it’s not just a waste of time

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Refilwe Moloto interviews Ryan McFadyen, Co-Founder and Head of Strategy at Have You Heard.

  • 37.5% of the South African population used TikTok in 2021

  • Its growth is being driven not only by entertainment, but also educational videos, shopping, psychological counseling, job hunting, and life hacks


Tick ​​tock. © Mykhailo Polenok / 123rf.com

CONNECTED: TikTok for business in South Africa is a terrible idea – Toby Shapshak (Stuff)


TikTok is currently the hottest social media platform in the world.

According to Wunderman Thompson, 37.5% of people in South Africa use it, up from 16% in 2020.

In the US, 78.7 million people use the app.

The short video sharing platform is used not only for entertainment but also for life hacks, financial advice, education, marketing, job hunting, e-commerce, and seemingly everything else under the sun.

Refilwe Moloto interviewed Ryan McFadyen, Co-Founder and Head of Strategy at Have You Heard (scroll up to listen).

Snapchat has stagnated … However, TikTok is getting stronger … It’s gaining traction in South Africa, especially among the youth …

Ryan McFadyen, Co-Founder – Have You Heard

TikTok is not only driven by entertainment, but also by education, work, creativity, retail … It has become a place for mentoring and education … Mental health professionals provide guidance on the platform with funny videos …

Ryan McFadyen, Co-Founder – Have You Heard

It has become a place to find a job …

Ryan McFadyen, Co-Founder – Have You Heard

At this stage there is no [a privacy risk] … Just be aware of what you are doing … The values ​​of the owners of TikTok … Hopefully they can keep their democratic approach and freedom …

Ryan McFadyen, Co-Founder – Have You Heard


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