Refilwe Moloto interviews Ryan McFadyen, Co-Founder and Head of Strategy at Have You Heard.
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37.5% of the South African population used TikTok in 2021
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Its growth is being driven not only by entertainment, but also educational videos, shopping, psychological counseling, job hunting, and life hacks
CONNECTED: TikTok for business in South Africa is a terrible idea – Toby Shapshak (Stuff)
TikTok is currently the hottest social media platform in the world.
According to Wunderman Thompson, 37.5% of people in South Africa use it, up from 16% in 2020.
In the US, 78.7 million people use the app.
The short video sharing platform is used not only for entertainment but also for life hacks, financial advice, education, marketing, job hunting, e-commerce, and seemingly everything else under the sun.
Refilwe Moloto interviewed Ryan McFadyen, Co-Founder and Head of Strategy at Have You Heard (scroll up to listen).
Snapchat has stagnated … However, TikTok is getting stronger … It’s gaining traction in South Africa, especially among the youth …
Ryan McFadyen, Co-Founder – Have You Heard
TikTok is not only driven by entertainment, but also by education, work, creativity, retail … It has become a place for mentoring and education … Mental health professionals provide guidance on the platform with funny videos …
Ryan McFadyen, Co-Founder – Have You Heard
It has become a place to find a job …
Ryan McFadyen, Co-Founder – Have You Heard
At this stage there is no [a privacy risk] … Just be aware of what you are doing … The values of the owners of TikTok … Hopefully they can keep their democratic approach and freedom …
Ryan McFadyen, Co-Founder – Have You Heard
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