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- Here are South Africa’s top YouTube content creators by number of subscribers.
- YouTubers can partner with the YouTube affiliate program and monetize their channel through ads using their AdSense account.
- The British-South African YouTuber, who is now entrepreneur Caspar Lee, is still earning royalties on his content despite taking a break from the YouTuber.
- More stories can be found at www.BusinessInsider.co.za.
With YouTube celebrates 17that Anniversary next month, the American online video sharing and social media platform has evolved over the years. In September last year, the platform launched YouTube Shorts, a way for content creators to create shorter videos of 15 to 30 seconds, similar to what their competitors do.
Over two billion viewers visit the Google unit every month. It is still known to be the target for premium videos, which has sales of $ 19.3 billion.
A handful of influencers and content creators have sprung up on the platform and have found their fame with the platform. Instagram wasn’t launched until 2010; YouTube offered a place to share videos five years earlier.
Skeptics still wonder if there are several ways you can monetize your content. One of the most popular options is the YouTube Affiliate Program (YPP), which allows content creators to work with the platform if they meet the YPP policy and minimum requirements.
Creators must meet the following requirements to be considered for the YPP:
- Follow and meet all YouTube monetization guidelines
- Live in a country or region where the YouTube Affiliate Program is available
- No active cautions based on community guidelines on your channel
- Have more than 4,000 valid public viewing hours in the past 12 months
- Have more than 1,000 subscribers
- Have a linked AdSense account
Monetize your channel with GoogleAds and how it works
If you’re wondering why some YouTubers asked you to look at their ads and not hit “skip” on their video – that’s because YouTubers are also paid through their AdSense account.
“Advertisers compete in auctions to buy advertising space for certain genres of content or a certain audience around the world,” Caspar Lee, famous YouTuber, told Business Insider SA.
Although Lee has taken a back seat from YouTube, he still earns royalties on his content.
According to Lee, the platform doesn’t pay per stream. When a video is monetized, it means that content creators are being paid for when viewers watch ads. The YPP pays YouTubers based on how viewers interact with ads. A million views can earn a YouTuber anywhere in the world between $ 1,000 and $ 10,000, according to Lee.
Manage a YouTube channel
Today’s entrepreneur says the key to his success on the platform is collaboration. Many South African YouTubers often work together to introduce themselves to a wider audience. Beauty and lifestyle influencers like Lasizwe Dambuza and Mihlali Ndamase have shown each other on the channels.
Lee describes his channel as taking people on a journey of a lifetime and traveling around the world. For the first two years, his subscriptions were only 1,000, which he describes as a slow graph that was sped up by collaborations, making him the second most popular South African YouTuber.
Being an editor or videographer is not an essential requirement to be a successful content creator, says the British-South African: “You can just be an interesting personality and, thanks to platforms like TikTok, create content now. You don’t need the skills that you used to have were required beforehand, “he said.
27-year-old The Daily Show host Trevor Noah follows the number of subscriptions, here is the list of the most popular South African Youtubers:
1. Trevor Noah
Trevor Noah is well known in South Africa and around the world today. The comedian became known as a stand-up comedian in South Africa. After taking on his new role as host of The Daily Show from Comedy Central, Noah took off on YouTube. His YouTube channel that has
Trevor Noah filed lawsuit against the Hospital for Special Surgery in New York City and Dr. Riley J. Williams II a. Kevin Winter / Getty Images
Most of its comedy tour show snippets have a total of 3.15 million subscribers, while the channel The Daily Show with Trevor Noah has 9.51 million. This makes Noah the most popular South African YouTuber with a total of 12.66 million subscribers.
2. Caspar Lee
Caspar Lee at the Web Summit in Lisbon, Portugal. Instagram
British-South African YouTuber Caspar Lee debuted on YouTube for the first time at the age of 16, posting “comedy” chains and videos; He later worked with some of the most influential YouTubers, starring celebrities and actors like Tom Holland, Dwayne ‘The Rock’ Johnson, Kevin Hart and more. Its main channel has 6.79 million subscribers and its second Morecaspar 1.67 million. With YouTube in the background, today’s entrepreneur works with some of the world’s biggest brands like P&G, Alibaba, and more. He has opened two Proper Living student residences in Observatory and Woodstock, Cape Town, and is a co-founder of Influencer.com
3. Peter Carvell
Peter Carvell (via YouTube)
Peter Carvell is a home personal trainer who uploads fitness and health videos for users to follow from the comfort of their home. What started out as a channel to motivate Carvell through his own fitness journey through weight loss has grown to become one of the best YouTube channels in the country with 1.45 million subscribers.
4. Cobus Potgieter
Cobus Potgieter. Youtube
Cobus Potgieter is a musician and posts drum covers on his YouTube channel with 1 million subscribers. His channel offers covers of famous songs and his own music; He also shares the do’s and don’ts of playing drums. Potgieter now lives in the United States and was planning an online drum course in 2020. The drummer explains in a 10-minute video what investments he made in improving his channel and the quality of his videos in 2020. a motorized camera slider for approximately R 1,500 and up, LED lights normally available as studio kits or light kits for R 2,400.
5. Dan Mace
Dan Mace. Instagram.
Dan Mace is not only a YouTuber, but also the founder of JOE Films. He has over 10 years of experience producing music videos, short films and documentaries. The award-winning director’s YouTube channel, with 772,000 subscribers, will soon take a long hiatus when Mac makes its first feature film. His channel includes paid promotional videos, lifestyle, music mashups, and more. The YouTuber worked with Checkers in December 2021 to recreate the Christmas classic “Santa Claus’ is coming to town” with delivery motorcycles and some instruments for the Sixty60 delivery from Checker, as reported by Business Insider SA.
6th Lasizwe Dambuza
Media personality Lasizwe Dambuza was seen dancing in Sun City. Instagram
Media personality Lasizwe Dambuza was seen dancing in Sun City. Instagram
Lasizwe Dambuza first caught the attention of South Africans through its comedy videos, which often went viral. With the help of Instagram, the TV personality wears many hats as a comedian, presenter, social media influencer and more. Dambuza has seen accelerated success: at the age of 23, the YouTuber, with 738,000 subscribers in January 2021, was recognized by YouTube when he was named one of the members of the Black Voices Class of 2021, an accomplishment that shed light on 20 popular and consistent black content creators from Africa. The 2022 class has yet to be published by the platform. 2021 was a successful year for the YouTuber, who premiered his highly anticipated “Drink or Tell the Truth” series‘ which aired a new episode every week. Dambuza’s ability to give a satirical and nostalgic look at everyday South African life and struggles, especially among the youth, makes him a popular figure.
7. Ofentse Mwase films
Nelisiwe and Ofentse Mwase. Instagram
Ofentse Mwase Films is a production company run by the couple Nelisiwe Mwase and Ofentse Mwase. Her company, known for directing music videos and films, is also known for its 720,000 subscriber channel. A target for satire with Nelisiwe Mwase as ‘Nelisiwe’, a younger self, and Bridget, Mwase, who also swaps roles as “Mama” in her skits and shows an excerpt from life, what it is like to be a black child in South Africa to be. The often satirical videos also show guests like Fash Ngobese.
8th. Daniel Maritz
Daniel Maritz. Instagram
Daniel Maritz is a YouTuber and international male model. He has two YouTube channels, one of which is the DLM Christian Lifestyle channel, which is aimed at an audience seeking religious insight. The second channel is DLM Men’s Lifestyle, which deals with style, fitness, care and life, where he unpacks and shares his tips and hacks on international modeling. The model started his channel DLM Lifestyle in 2018, which now has 635,000 subscribers.
9. Matt Dubber
Matt Dubber. Instagram
Matt Dubber’s channel name AirArmsHuntingSA is a hunting channel. Not like a lot of your regular YouTube channels, dubber reviews, and posts tutorials on using hunting gear. The YouTuber created his channel in 2014 and now has a total of 477,000 subscribers.
10. Macgyver Mukwevho
According to MacG, fans made the podcast what it is today.
Macgyver Mukwevho is a professional DJ and host of Podcast and Chill, with MacG calling the “Chillers” show Sol Phenduka to share about their careers and life. The 470,000 subscriber channel hosts other podcasts and series that make up what the creator calls their Podcast and Chill Network. The channel features City Girls with Tebogo Thobejane and The Hangout with MacG.
Business Insider SA’s take-away from Caspar Lee for a successful content creator
- YouTubers and general content creators should work with other content creators
- Find a platform that best suits your goals
- Content creators don’t need much besides a smartphone; a platform and an idea
- Be obsessed with what you are doing
- It takes a lot to build and maintain a social following
- Content creators are typically entrepreneurs