Should an empty toilet roll be placed under the toilet seat at night?


Since at least July 2021, online advertising has been showing a picture of the box of an empty toilet roll supporting a toilet seat. The ads seemed to be a handy toilet trick. For example, this ad appeared next to an article on the New York Post website.

This ad was hosted by the Outbrain advertising network and may have appeared on a large number of websites.

The ad read: “[Pics] Always put a roll of toilet paper under the toilet seat at night, here’s why. ”It was sponsored by the Maternity Week website.

Clicking on the ad resulted in a 41-page slide show items and a headline that read, “These 40 Brilliant Tricks Shine Even the Most Difficult Items.” The first page of the story read as follows:

Have you always looked forward to cleaning the house? We didn’t think so! But if you absolutely have to – for example if your bathroom looks a bit dingy – we are there for you.

These 40 incredible hacks will make your home a breeze. And you just won’t believe what you can do with a paper towel roll made of cardboard …

On this first page, the story teased another big trick with a cardboard toilet roll, maybe a toilet seat, and the night. The web address (URL) even mentioned the toilet paper trick for so-called UTM tracking. This meant the website creator kept track of whether the ad was successfully getting clicks and attracting readers. After all, it appears that someone paid to run the ads on the Outbrain Network, so it is usually important to find out if the investment is worth it.

The article contained several strange household tricks. One said it was good to ask Hairbrushes in the dishwasher. Another devices about pouring various liquids down the drain that we covered in two previous fact checks about dish soap and salt. We also found a questionable one Oven cleaning tip, plus supposedly Used breadthat we have also covered in the past.

On Page 41, that was the last page, a toilet roll trick was finally revealed. However, it had nothing to do with putting it under a toilet seat at night. It is only advisable to attach a cardboard tube to a vacuum cleaner hose Reach gaps.

One ad said putting a roll of toilet paper under the toilet seat at night and promised to say why, but didn't.
Courtesy: beeanchor /

The 41-page article never mentioned a word about why you should always put a toilet roll under a toilet seat at night. It was nothing but clickbait. We clicked “next page” 40 times so you didn’t have to.

We looked around for home improvement websites such as to see if maybe there was a legitimate use for the toilet roll slid under the seat. However, we did not find any such tips, tricks or “life hacks“.

We clicked through thousands of pages in these weird slideshow articles that came from fraudulent ads. Topics included Tom Selleck, Disneyland, Costco, Alex Trebek’s fortune and around 100 other topics. Check out our entire collection. Each of our stories is presented on a single page.

Snopes exposes a wide variety of content and online advertising is no exception. Misleading ads often lead to opaque websites that host long, multi-page slideshow articles. This is called advertising “arbitrage”. The advertiser’s goal is to make more money from the ads displayed on the slideshow pages than it would cost to run the original ad that attracted them. Feel free to send us advertisements and be sure to include a screenshot of the advertisement and the link to the advertisement.

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