Racewknd talks to fans about the cities, circuits and culture surrounding F1; capitalizing on the sport’s growing popularity in North America; Cooperation with current US GP organizers in Miami and Austin.
Vancouver – April 27, 2022 – An innovative, large format print journal connects North American Formula 1 fans with the sport’s global community, led by a founder who knows exactly how to speak to this growth Drive to survive obsessed audience – starting with an activation at the inaugural Miami GP next month.
RACEWKND – a quarterly coffee table magazine founded by Canadian-Jamaican Magnus Greaves – has been creating fresh, exciting new content since its inception in 2015 and will capitalize on the current boom in interest from fans in North America and beyond.
While most traditional motorsport media struggles to capture the attention of North American F1 and lifestyle fans alike, RACEWKND fits a much-needed niche – heavily dependent on the creative direction of their in-house designers, photographers and writers, and eschewing technology. Focused race details that have become the mainstay of motorsport coverage since the dawn of Formula 1. RACEWKND features full-page images and insightful commentary on big topics like Grand Prix goals and F1 in the 1970s, appealing to newcomers and mega-fans alike.
The latest edition ‘F1 in the USA’ features McLaren Racing F1’s fan-favorite driver Daniel Ricciardo on the cover after interviewing him about his love for the USA. The issue delves into the surprisingly long history of the American F1 Grand Prix and examines what it means to have an American team on the grid. The issue will be released on May 2nd just before the inaugural race in Florida and can be purchased through their website.
RACEWKND also serves as a bridge between the sport’s big players and fans, having worked with Circuit of the Americas and Miami International Autodrome to create city guides for Grand Prix visitors, and in 2020 they were commissioned by Formula 1 to ” The Beginner’s Guide to F1″.
With the F1 circuit making its Miami debut in May 2022, RACEWKND will be on hand to greet fans at the free-to-access Racing Fan Fest, taking place May 5-8 in the Wynwood neighborhood with a live activation . where fans can buy magazines and connect with their team of F1 fans.
Magnus Greaves comments: “For many years I’ve watched F1 fandom grow in North America, so it’s exciting to see how this recent explosion of interest is creating opportunities for new products to succeed. Fans reach out to us every day to share their F1 journey and RACEWKND is at the forefront of this surge of interest. I am fully committed to helping the sport thrive in North America and beyond through the unique community that RACEWKND has built.”
Magnus is an expert on all things Formula 1 and the unique community that makes up both his long-time and new fan base, with a particular interest in the growing North American audience. He is available to print, online and broadcast media worldwide for comment and insight.
To learn more about RACEWKND, visit her Instagram @theracewknd or visit her website at www.theracewknd.com. The RACEWKND x Miami F1 GP Guide will be available at www.f1miamigp.com. Magnus is available for comments on US Formula 1 culture, community and fanbase through the media contact below.
Notes for editors:
RACEWKND is a new large format magazine for Formula 1 fans. We explore the circuits, cities and culture of Formula 1 with award-winning photography, innovative design and world-class storytelling. Collection 1 celebrates the jet set lifestyle, F1 in the 1970s, F1 in the US and F1 World Champions. Partly funded by a Kickstarter campaign, RACEWKND is the perfect next step for the new F1 fan.
Learn more at www.theracewknd.com
About Magnus Greaves
Magnus Greaves is an entrepreneur with a track record in the financial and publishing industries. He previously published award-winning trader monthly and MYMAG magazines. Aside from Formula 1, his primary passion is teaching underserved communities about money and entrepreneurship, and he founded a program based on those initiatives, working with the Obama White House. Listen to an exclusive interview with Magnus and Driven by Diversity here.
Media Contact and Enquiries
Lindsay Orridge, The Motorsport Collective
Name of the company: RACEWKND
Interlocutor: Lindsay Orridge
E-mail: Send e-mail
Country: Great Britain