Love Pittsfield Campaign and Website Launched to Highlight Things to Love in Town /


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The website was unveiled at a lunch event on Thursday.

PITTSFIELD, Massachusetts – The city has come up with a new way to showcase everything Pittsfield has to offer to locals and visitors.

Love Pittsfield, a marketing campaign, slogan and website were launched on Thursday.

It’s a central hub for nightlife and the arts, the outdoors, dining, shopping, and the downtown North Street cultural district. The website will replace its predecessor “Discover Pittsfield”.

“I have always been optimistic about how fabulous the city of Pittsfield is and what it has to offer the people who live, work and visit here and with this new website and tagline we are confident that people will explore this website will find outdoor activities, attractions and recreational opportunities, “Mayor Linda Tyer said during a launch event at the Lichenstein Center for the Arts.

“There is something for everyone in the city of Pittsfield. When you are two or eighty, there is something for everyone.”

The three main categories of Love Pittsfield are Events, Things to Love, and “Three Perfect Hours in Pittsfield”.

The third section was inspired by popular travel guides describing three perfect days in a specific travel destination. It has been reduced to three hours and features detailed articles describing how to spend three hours shopping, with kids, or on a date in town.

Three perfect hours of shopping include a stop at one of the downtown cafes at Dottie’s Coffee Shop or the Marketplace Cafe, gift shopping at the Facsimiles Museum, personalized gifts from Peace Train Tees, and locally made gifts from the Berkshire General Store.

The website advertises spending time with children at places like the Berkshire Museum and Hancock Shaker Villiage, enjoying a nature adventure in one of the city’s many walking areas, visiting a playground, or attending a Pittsfield Suns baseball game.

In warm weather, it is recommended to go swimming in Pontoosuc or Onota Lake or to cool off in a city map basin.

During the winter, the website suggests that children and parents can sledge for three hours at Clapp Park and Osceola Park, or explore the new Bousquet Mountain.

You can spend three perfect night-time hours in the city’s many dining and entertainment venues. The website lists restaurants that offer takeout food for a picnic, hip eateries, leisurely dinners, and late night destinations, and places to see a show or live music.

Tyer said this was her favorite part of the website.

Jen Glockner, director of cultural development, said the city wants visitors and residents to use this website for all things Pittsfield-related. She encouraged organizations and individuals to submit their events for publication on the website.

“What we’ve discovered in the past few months there are amazing things to love in Pittsfield,” she said. “And I know I think that, and I’ve always thought that, but other people think that too, which is amazing too. We want you to share your love for Pittsfield and use the #LovePittsfield in all of your social media posts.

Business Catalyst Roger Matus stated that the website is powered by software that is constantly updated minute by minute to update the content on the screen.

He added that partners can sign up for an organizer login button so they can enter their own photos and information. Glockner will quickly review these submissions for approval before posting them on the website.

Matus is also the developer of the Business Pittsfield website, which covers everything businesses need to know to start and grow in the city.

In addition, the city’s weekly newsletter will be renamed Love Pittsfield.

Glockner pointed out that this announcement will be made in one of the city’s art institutions: the Lichtenstein Center for the Arts. The center was donated to the city by Kitty Lichtenstein in the 1980s and has a rotating art gallery and nine artist studios.

It also holds the community development office.

The creation of the website took about six months and was considered a “love affair” between the city, the tourism commission, the cultural organization and the designers of RV Design and Roger Matus, LLC.

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