Irish internet star Jonathan Saccone-Joly has announced he is leaving YouTube – after finding fame on the video-sharing platform more than a decade ago.
The social media star, 42, set up his YouTube channel in 2010 to impress his then-girlfriend-now-wife Anna.
Since then, the family has documented their everyday lives online for almost two million followers, earning an estimated €1.8 million in the process.
But the Dublin-born social media star announced he was leaving YouTube after realizing video blogs were “not for him anymore”.
On his Instagram account, he wrote: “I love making YouTube videos, but after my trial week I decided no, the vlogs aren’t for me anymore. This is crazy because I spent 12 years on this.
“But I still love the connection with the people who watch them, so I thought about maybe doing some kind of podcast themed chats with Anna, no kids but without all the extra work of having to make it a podcast.” .”
Despite Saccone Jolys holding the title of the largest family YouTube channel in Europe, the social media stars have now deleted all of their videos, which have 1.73 million subscribers.
The father of four hinted he made the decision to leave the platform because of his four children, Emilia, Edie, Alessia and Andrea.
And he admits it was difficult to delete his content, which contained thousands of videos of him and his family.
He continued on Instagram: “I love my kids more than I love making YouTube videos. I don’t know if doing YouTube was right or wrong, but I did it, so now I’m undoing it.
“I’ll be honest I was sad to see them all disappear but I think it’s for the best. But recognizing, listening and growing is part of becoming a better person.”
The couple have kept their TikTok accounts, as well as Instagram, Facebook and Twitter.
However, there are currently “no videos” left on her YouTube channel after Jonathan deleted them.
Explaining his decision to leave the platform on TikTok, he said: “Just because everyone tells you it’s going to be right sometime, doesn’t necessarily mean it will always be right.
“If you’re a parent and you have kids, you know how socially conscious your kids are, and that’s when I started thinking maybe it’s time not only to stop that, but kind of erase it.”
“I love my kids more than my YouTube videos. I just want to give them the opportunity to curate their own life story on the internet.”
Jonathan recently revealed to his followers that he is non-binary.
He also announced that his second child, who was born a boy, is now a transgender girl named Edie.
Through various films released on their Saccone Joly social media accounts, the family documented Eduardo’s transformation into Edie.
Jonathan recently told Sky News he now hopes to use his online platform to educate others about gender identity.