WITH fast cars, exotic vacations, and amazingly well-paying sponsorship deals, the life of a social media influencer is—on the surface, at least—the absolute dream.
But imagine if you had all of that and were so young you haven’t even left school yet…
It may sound out of reach, but some British social media stars garnered their dedicated online following and rose to fame and fortune before they even hit their teens.
So surely with a large following comes great responsibility… and dare we say potentially a lot of money?
Adrian Falk, Founder of Believe Advertising & PR explains: “Typically the rule of thumb is that 100,000 followers costs around £500 per post, depending on who it is and the engagement rate.”
Here we take a closer look at some of the UK’s top teen and child influencers, their earning potential and how they really made their mark at such a young age…
Omari McQueen’s Instagram followers are a “modest” 28,000 – but he’s only 13.
He is the youngest award-winning vegan chef in the UK, having started cooking at the age of seven and starting his own business at the age of eight.
He even runs his own range of vegan dips, Dipalicious – and is already earning a staggering six-figure salary.
Omari’s YouTube channel, Omari Goes Wild, specializes in vegan recipes and the benefits of cooking with healthy ingredients.
Laerta has a staggering 1.5 million Instagram followers, made even more impressive by the fact that she is literally 10 years old and rose to Insta fame at the age of four when she already had 40,000 followers.
Her bio says she lives in London and reads, “As seen in Bazaar, Vogue, Elle, etc.” And her entire profile is littered with fashion-forward outfit posts and sponsorship deals with toy and clothing brands.
No wonder PR expert Adrian estimates she could make around £9,000 from one post.
15-year-old Ami Charlize has amassed 366,000 followers on Instagram and her feed is full of glamorous outfit posts, fast cars (although they’re too young to drive) and luxurious trips.
However, on TikTok, the teen really comes into her own with a whopping 2.1million followers and 124.3million likes – which could net her around £12,000 per post.
She also does meet and greet events and is represented by a blogger management company.
British video game vlogger Ethan makes a million playing and reviewing PlayStation and mobile games.
The 16-year-old from Cheshire is making so much of his YouTube channel, which has over 3 million followers and 3 BILLION views, that he can apparently afford to fly on a private jet.
His brand is so popular he even sells his own “Ethan Gamer” merchandise, from hoodies and t-shirts to hats and backpacks.
Adrian estimates he could make a whopping £18,000 per post on YouTube.
Schoolgirl Nya Temple, 15, has amassed more than 309,000 followers on TikTok, with her makeup tutorials being a particular hit.
Speaking to the Stoke Sentinel, she said: “Makeup companies started to reach out and paid jobs started coming in.
“I was speechless, I couldn’t believe what happened.”
She also said that collaborating with Netflix and Kylie Jenner’s brand Kylie Cosmetics are two of her highlights and that she would eventually like to have her own makeup brand.
Digital creator Nikki Lilly has 430,000 followers on Instagram and a whopping 8.5 million TikTok followers.
She’s just turned 18, so not really a “child star,” but she first rose to prominence at the age of eight for her YouTube videos, created to share her experiences of living with a “visible difference.”
She was diagnosed with a condition called arteriovenous malformation (AVM) when she was six, and by sharing her story and experience, Nikki gained 1.2 million followers on YouTube.
Now an activist, author and TV presenter, Nikki is known on social media for her perfectly edited videos showing highlights of her life, including most recently attending London Fashion Week and red carpet events.
As an estimate, Adrian puts Nikki’s potential earnings at £2.5k on Instagram, but that would be significantly higher on TikTok and YouTube.