Experience Center / CnT Architects
Text description of the architects. The location is in the metropolitan area of ââChennai in the immediate vicinity of the city’s transport hub and is reached via a busy Poonamalli High Road. Three key components – a marketing office, an experience center and a construction site office – form the core of the facility. âThe journey through the project reveals intricately detailed spatial sequences that have been carefully designed through a well thought-out mixture of architecture, landscape and interior design. Visual frames and experiences unfold in layers to consistently captivate and fascinate the visitor. ”
A landscaped square that creates a calm arrival experience is at the top of the entrance sequence. as an interface between the city and the main program that filters the unwanted external hum. At the arrival point, one catches a glimpse of the intricate roof of the marketing office, hovering over the plaza feature wall, creating a sense of mystery for what lies ahead.
‘Marketing office’ can be reached through a curved alley; It meanders through lush greenery and leads visitors to an arrival courtyard that offers a full view of the architecture. Form; designed as an expansive canopy that hovers over slender metal columns and protects many capsules underneath in order to keep the program going. Pods contain air-conditioned rooms for reception, gallery, media room, customer studios etc. Arranged in a free floor plan, their placement defines a natural axis of movement along the longitudinal axis. The intricate design of the ceiling and a series of skylights along the spine add to the experience of moving around the room.
The âadventure centerâ is accessed via a landscape buffer at the end of the marketing office. Steps through the landscape lead to a reduced movement back, which represents the proportions of an apartment lobby, which leads to three model apartment prototypes exhibited here. The placement of model apartments is juxtaposed with various semi-open and open public spaces in order to create a very appealing and exciting environment. The entire visitor journey is designed as a two-way experience and design features are tactfully placed along the way and at important junctions that can be discovered little by little.
A discreetly placed entrance at the end of the adventure center leads to the “construction site office”. Encouraged to recognize the importance placed on the design of spaces for the construction team; The visitors are guided directly through the common area of ââthe construction office and reach a viewing platform from which one has a panoramic view of the residential community under construction rising in the background.
Environmental impact: The service life of the system is five years, after which it is dismantled. Therefore, most of the steel structure is designed for recyclability and reuse. The modular structural elements are used for another project of the developer in order to make this project as sustainable as possible. The circulation rooms are well shaded and allow plenty of cross winds, which are essential for comfort in Chennai’s hot, humid weather. reduce the need for air conditioning to a minimum.