With the holiday season approaching, companies out there are already planning on convincing customers to buy more. In fact, online marketing is one of the biggest influences on what and how consumers buy. For this reason, modern companies invest a lot of time and budget in creating an effective digital Christmas campaign to entice customers with their lucrative offers.
One of the most important aspects of an online holiday advertising campaign to be successful is overall authenticity. Hence, you can take inspiration from other brands when creating the perfect Christmas online advertising campaign.
When to start Christmas marketing
Christmas is hands down the busiest time of year for marketers and business owners alike. They are expected to think about relevant gift guides, discounts, and Christmas offers – all to increase their sales. When is the best time to start marketing your brand Christmas?
If you start too early, it can negatively affect your overall sales and even turn off some consumers. However, if you start too late, you will lose potential customers to your competitors. The best idea is to find a perfect balance between the two.
Most leading brands start advertising campaigns for Christmas in late November. This could be right after US Thanksgiving Day. The reason? The Cyber ââMonday and Black Friday offers are no longer available. So nothing distracts your customers when they are looking for Christmas presents.
Another deciding factor is that US Thanksgiving Day is the last holiday before Christmas. Hence, it becomes a great opportunity to analyze the pros and cons of your online marketing strategy. You may want to consider reviewing the company’s sales and profits, overall discount efficiency for specific products and services, and overall customer satisfaction.
When you have relevant results from your previous advertising campaign, it will be easier to prepare for the upcoming holiday season. To top it off, December is when people get in the ultimate Christmas spirit – planning to shop for gifts for friends and family while making plans for Christmas Eve. Let us help you unravel the secrets of crafting the perfect Christmas online advertising strategy by drawing on other leading campaigns for guidance.
Top Christmas Online Advertising Campaigns
As the winter holidays approach, marketers look forward to developing new marketing ideas. Every year marketers come up with interesting advertising ideas to attract the attention of the target group. The most important aspect is that the promotion given is the Christmas magic such brands create during the much anticipated time of year.
If you’re looking to create a compelling Christmas digital advertising campaign for your brand this year, here are some inspirations to consider:
Coca-Cola Christmas promotion
Coca-Cola is known worldwide for its iconic âHolidays are Comingâ advertising campaign. The ad was very popular a few years ago. Meanwhile, however, the brand has shifted to the digital platform to express their ideas.
In the traditional TV commercial for ‘Holidays are Coming’, Coca-Cola revolutionized the concept with high-end visual and music effects. In addition, the brand also wants to present its exclusive cinnamon range to customers in the coming year. What about online or social ads? The brand recently partnered with Snapchat. In order to draw the attention of end customers online, the brand used the lens function of the social network.
It also uses another app called Waze. This is where users will come across the virtual Santa Claus who is helping shoppers look for the closest place to find Coca-Cola products.
Every year Amazon brings out its signature singing boxes that produce a heartwarming tune to bring your Amazon package for the Christmas season. Recently, Amazon launched its Christmas commercials for the YouTube channel and at the same time captured hearts all over the world.
The two-minute advertisement shows a young ballerina destined for the annual winter dance. However, the purpose of the ad has been suspended due to the emergence of the pandemic. The ad beautifully depicts the emotions throughout the year of the pandemic. It also shows how man will cope with the challenges ahead.
The ad is perfectly titled “The Show Must Go On”. It captures the essence of determination while also showing off a realistic Christmas for the season. The promotion was also tied to the launch of the brand’s annual Christmas grocery guide. To top it off, the brand’s Instagram handle also begins its early touch of festive glee.
Indeed, you must remember the famous Target commercial, “The Christmas Champ”. It showed a crazy woman who was really looking forward to her Christmas shopping. However, this ad was not only used on television. Recently it has also been used in connection with online advertising. The brand aims to provide mellow fun for buyers through the display. Additionally, the ad is also intended to hint at how the heroes will go the extra mile to ensure everyone is on the list of the perfect festive gift.
Pepsi is Coca-Cola’s main competitor. To stand out, the brand aims to create something unique and stylish to grab the attention of digital customers. Recently, the brand considered abandoning the traditional concept of presenting a challenge to Coca-Cola’s Christmas marketing campaign.
The company decided to prefer a famous rap star, including Cardi B, to Santa Claus. Pepsi ad reveals Cardi’s Twerk Shop. Here the famous star teaches an elf to twerk while a jingle plays along. This in turn encourages viewers to offer more cash than traditional gifts for Christmas.
The core idea of ââthe Pepsi advertising campaign is to make Christmas advertising more modern while addressing younger people like Generation Z at the same time. According to Pepsi, it is referred to as a “digital scratch-off game”, which uses QR scan codes on the beverage cans or bottles. If shoppers are able to reveal three branded globes, they are eligible to win cash prizes ranging from $ 5,000 to $ 25,000. There is one catch, however – the money you make should be donated as a gift or given to a friend.
Spotify is a leading platform for online video and music streaming services. It already has the presence of millions of users from different parts of the world. During the Christmas season, however, the brand would like to develop a lot more for its users. As is well known, Spotify follows a typical Christmas tradition. It is known as Spotify Wrapped. Wrapped by Spotify is a great online marketing strategy for attracting new users to join the high-end Spotify community.
Especially at the beginning of December, the company offers you the opportunity to relive your favorite music tracks that you have heard all year round. In addition, the platform also creates a list of top songs – including artists and genres that you might prefer in the year ahead. The advertising technology also gives users the freedom to create the respective Christmas playlists and share them with individuals in the respective social network.
Santa Tracker from Google
Google is arguably the largest technology brand in the world. It developers and marketers are always implementing new ideas to amaze Google users. You might have seen the iconic 404 page with a dinosaur or playing Packman or Atari Breakout in the browser.
However, as the holiday season approaches, Google keeps using the interactive Santa Tracker again and again. It is available as an annual entertainment program released in 2004. It allows end users to keep an eye on Santa during the holiday season. The developers at Google are adding advanced features to the display, including Christmas tutorials, video playback, and various other activities – right when December approaches.
Google continues to promote its website on various social networks and add various questions under Santa’s posts to keep users interested. This is where you can consider competing in a race while choosing the user who wins.
It is a famous fashion brand in the world. The brand is known to operate in up to 60 countries around the world while selling through most of them. During the Christmas shopping fun, the company decided to introduce something new.
H&M decided to partner with the Coca-Cola ad to promote some interesting online gifts – including staff for H&M and Coca-Cola fans. Here, shoppers can consider buying hoodies, t-shirts, joggers, sweatshirts, hats, and much more with Coca-Cola prints.
You can come across a wide variety of brands extending their interesting online advertising campaigns this Christmas. If you want to stand out during this festive season as well, you are expected to come up with something creative and fun. Using the latest online marketing strategies and tools, you can maximize your brand identity with unique online Christmas display ideas. All the best!