BEGiN acquires KidPass, the leading marketplace for children’s activities


This latest acquisition marks a major milestone in advancing the company’s vision for the HOMER brand – to create the most comprehensive early learning membership program for digital, physical and experiential offerings. KidPass’ marketplace will allow HOMER to expand its program to include online classes, face-to-face tuition, and tutoring – each supporting the whole child with a curriculum that covers skills best taught through experiential learning, such as dance, yoga, and creativity . This wider range of offerings enables HOMER to curate memberships for families through a program that teaches the right skills at the right time through the right medium.

“We are excited to welcome KidPass to the HOMER family,” said Neal Shenoy, CEO and co-founder of BEGiN. “This acquisition enables HOMER to curate and deliver premium memberships based on specific learning outcomes. Learning through digital apps, physical play, and personal experiences all play a vital role in a child’s learning journey, children and families at every turn. “

KidPass’s network of teachers, classes and tutoring supports HOMER’s research-based 4-step learning concept, the HOMER method, which goes beyond memorization to build self-confidence, promote problem solving and promote a lifelong love of learning.

Over 1 million parents in the US have used KidPass to book over 500,000 activities in thousands of subjects, including music, crafts, sports, dance, academic tuition, STEM, languages, summer camps and more. More than 5,000 activity providers and educators have used the KidPass platform to reach new families and more than $ 10 million Worth registrations.

“For so many families, the pandemic has accelerated the adoption of new learning technologies and demonstrated that children learn in a variety of ways. The future of education will be multi-format, cross-channel and personalized learning, ”said Salomon Liou, Co-Founder and CEO of KidPass. “In HOMER we have not only found a partner who is aligned with this vision, but who is well on the way to building it.”

Foundations for Accelerated Growth
HOMER’s award-winning program is trusted by parents and is research based. A study by the former US Assistant Secretary of Education found that just 15 minutes of exercise per day increased early reading results by up to 74%. Users spend an average of 29.3 minutes a day on digital learning alone and open an average of 12 lessons per day. HOMER’s proprietary learning framework, the HOMER method, was developed by a team of in-house learning experts to teach basic skills and apply this knowledge in new contexts. The four step framework of introducing, practicing, applying, and transferring goes beyond memorization to build trust, encourage problem solving, and foster a lifelong love of learning.

Since its inception in 2013, the company has grown more than 70% annually and develops programs with global partners such as Sesame Workshop and Gymboree Play + Music. HOMER was inducted into GSV EdTech 150, HolonIQ Ed Tech 100 and named one of Fast Company’s 10 Most Innovative Education Companies in 2021. HOMER was also voted one of Crain’s 100 Best Places to Work in New York City (2020, 2021).

The COVID-19 pandemic has shown that children learn in different ways and families – now more than ever – are looking for a variety of complementary learning solutions. With codeSpark and KidPass, HOMER’s comprehensive program eases the stress of parents overwhelmed with options by providing fun, engaging, and effective solutions that they can trust.

BEGiN is building this program with a team of investor partners in some of the best-known brands in international child education, entertainment and technology including LEGO Ventures, Sesame Workshop, Gymboree Play & Music, GSV, Trustbridge Partners, Interlock Partners, 3One4 Capital, Korea Investment Partners, Amanat Holdings and Wellington Management.

About BEGiN
BEGiN is an award-winning educational technology company bringing quality learning to children worldwide. BEGiN’s products are as effective as they are appealing and include the HOMER Learn & Grow app, the HOMER Learn & Play app, HOMER Explore Kits and the codeSpark Academy.

HOMER is the indispensable spring program for children. HOMER helps children develop skills for school and 21st century life with thousands of activities tailored to their age and level. HOMER teaches academic skills such as reading and writing and math, as well as personal skills such as problem solving and social-emotional awareness.

HOMER has won Mom’s Choice Award, Parents’ Choice Award, and Common. excellent

Sense Media, featured in The New York Times, Forbes and USA Today and named one of the “10 Most Innovative Education Companies of 2021” by Fast Company.

To learn more, visit

About KidPass
KidPass is the premier website for parents to discover and book the best activities for children, including in-person and online classes for children ages 0-10. Over 500,000 activities in thousands of subjects have been booked on KidPass, including music, arts and crafts, sports, dance, academic tutoring, programming, STEM, foreign languages, summer camps and more. KidPass has been used by over 1 million parents in the US to help plan their children’s schedules and works with over 5,000 children’s activity providers including leading companies like Gymboree, Music Together, Mathnasium, Super Soccer Stars, Kumon, YMCA and the JCC . KidPass also operates Mommy Nearest, the award-winning digital media company that provides parenting advice, news and local travel guides. For more information, please visit


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