5 Hours of Crafting scores a Livestream return during the Big Game


5 minute craft is the only brand to consistently rank in the top 10 YouTube channels in the world with more than 75 million subscribers and top 10 Facebook pages with over 116 million followers. 5 minute craftwith a loyal following that also stretches across Instagram, Pinterest and TikTok, is known for its positive, clever, sometimes quirky content – making 5-Hours of Crafts a perfect alternative to the biggest football game of the year.

Last year’s success played a big part in the decision to give back 5 hours of crafting. According to Facebook data, the content was viewed 5.4 million times on Facebook alone in 2021. These engagement stats show the popularity of the brand’s counter-programming for 2021:

  • Alone on Facebook 2.4 million Live views kept getting pulled 3M additional views were recorded in the VOD views, which exceeded overall 5.4 million overall views
  • Combined live and VOD viewers had more than four times more reactions, nine times more comments and one and a half times more one-minute views than others 5 minute craft videos.
  • An additional 1.5 million Unique viewers tuned into YouTube to see the crafting event.

“In 2021, a last-minute clever idea turned into millions of views and interactions thanks to the global appeal of 5 minute craft on platforms like YouTube and Facebook,” said Michael Boccacino, Director of Content Partnerships at TheSoul Publishing. “We’re excited to be reviving ‘5-Hours of Crafts’ and expanding its reach across new platforms where we’ve quickly built new audiences like TikTok. We encourage anyone looking for fun counter-programming to try it for themselves!”

TheSoul Publishing is excited to share this special streaming event with fans February 13, 2022 at the 6:30 p.m. EST. Viewers can tune in to “5 Hours of Crafts” to watch 5 minute craft youtube channel or brand Facebook or tick tock Pages.

About TheSoul Publishing
TheSoul Publishing is an award-winning digital studio that produces fun, positive and original content for a global audience.

As one of the most prolific and popular online media companies in the world, TheSoul Publishing reaches more than a billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest and Snap. Its global creative team delivers consistently engaging and compellingly shareable content for all ages in 19 different languages, distributed through a cross-platform network with social media support.

From cutting-edge 3D technology to eye-catching stop motion, from entertaining live action to catchy music videos, from inspirational craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. The Soul Publishing universe of popular channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Slick Slime Sam and Polar.

His most watched channel, 5-Minute Crafts, is the number one digital DIY brand in the world and the only brand to consistently rank in the top 10 of all YouTube channels and the top 10 of all Facebook pages.

Current initiatives include expansion into additional social media, music, podcasts and streaming platforms such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms such as Xigua, Douyin and Bilibili, and continued growth of its exceptional global Platform production team to bring its fans more of the content they crave.

TheSoul Publishing has received numerous awards including Digital Studio of the Year at the 2021 Digiday Video & TV Awards, a 2021 Drum Award win (Best Use of Pinterest), a 2021 Webby Award nomination for 5-Minute Crafts , a Streamy 2020 Award nomination (Best Brand Engagement), two 2021 Shorty Award nominations (Best YouTube Presence, Best Community Engagement), a 2021 Drum Award nomination (Video Team of the Year) and a Media Excellence Award- Profit (Excellence in Original Content).

For more information on TheSoul Publishing, visit website.

SOURCE TheSoul Publishing


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